1. Who We Are

ModernMoves
Email: [email protected]
Phone: 01633 328660

ModernMoves is a property agency providing sales, lettings, property marketing and related services.

2. What Information We Collect

We may collect and process the following categories of personal data:

Identity Data

Full name

Date of birth

Photographic ID (passport, driving licence)

National Insurance number (if required for referencing)

Contact Data

Email address

Telephone number

Postal address

Property Information

Property ownership details

Financial information relating to property transactions

Tenancy information

Financial Data

Bank details (for rent payments, deposits, refunds)

Proof of funds (for AML compliance)

Technical Data

IP address

Browser type

Device information

Website usage data

Marketing & Communication Data

Your marketing preferences

Records of communications with us

3. How We Collect Your Data

We collect data when you:

Register on our website

Request a property valuation

Submit an enquiry

Book a viewing

Download a guide

Complete a Facebook lead form

Engage with our adverts

Contact us via phone, email, WhatsApp or social media

Enter into a contract with us

We may also receive data from:

Property portals (Rightmove, Zoopla, OnTheMarket)

Referencing agencies

Credit checking agencies

Solicitors

Anti-money laundering providers

4. How We Use Your Information

We use your data for the following lawful purposes:

Contractual Obligation

To market and sell your property

To arrange viewings

To negotiate offers

To manage tenancies

To process rent payments

To provide property management services

Legal Compliance

Anti-Money Laundering (AML) checks

Right to Rent checks

Identity verification

Compliance with regulatory bodies

Legitimate Interests

Improving our services

Responding to enquiries

Preventing fraud

Internal record keeping

Consent

Email marketing

Facebook and Meta advertising

Retargeting campaigns

Sending property alerts

You may withdraw consent at any time.

5. Facebook, Meta & Digital Advertising

ModernMoves uses digital advertising platforms including:

Facebook (Meta)

Instagram

Google Ads

We may use:

Meta Pixel

Conversion tracking

Custom audiences

Lookalike audiences

This allows us to:

Show relevant property adverts

Retarget website visitors

Measure advertising performance

We may upload encrypted contact details (such as email addresses) to create custom audiences for advertising purposes.

You can control ad preferences via your Facebook account settings.

6. Cookies & Tracking

Our website uses cookies and tracking technologies to:

Improve user experience

Analyse website traffic

Support advertising campaigns

You can manage cookie preferences via your browser settings.

7. Sharing Your Data

We may share your data with:

Solicitors

Mortgage brokers

Referencing agencies

Deposit protection schemes

Property portals

Contractors and maintenance providers

Regulatory authorities

Marketing platforms (Meta, Google)

We only share data where necessary and under appropriate safeguards.

We do not sell your personal data.

8. Data Retention

We retain personal data:

For as long as necessary to fulfil contractual obligations

To comply with legal requirements

For up to 6 years for property transaction records

As required under AML regulations

When data is no longer required, it is securely deleted.

9. Data Security

We implement appropriate technical and organisational measures to protect your data, including:

Secure CRM systems

Encrypted communications

Restricted staff access

Secure cloud storage

10. Your Rights

Under UK GDPR, you have the right to:

Access your personal data

Request correction

Request deletion

Restrict processing

Object to processing

Data portability

Withdraw consent

To exercise your rights, contact:
[email protected]

If you are not satisfied, you may complain to:

Information Commissioner’s Office (ICO)
www.ico.org.uk

11. Third-Party Links

Our website may contain links to external websites. We are not responsible for their privacy practices.

12. Changes to This Policy

We may update this policy from time to time. Updates will be published on this page with a revised “Last Updated” date.